The story continues in Swedish at this address: http://niklasolsson.se/uppsats

This is attention economics

“…in an information-rich world, the wealth of information means a dearth of something else: a scarcity of whatever it is that information consumes. What information consumes is rather obvious: it consumes the attention of its recipients. Hence a wealth of information creates a poverty of attention and a need to allocate that attention efficiently among the overabundance of information sources that might consume it.”
- Herbert Simon on attention economics

Found in Free! by Chris Anderson which seems to be the major inspiration for the beginning of this week :)

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